• 日程10/18
  • 時間15:00-17:00
  • 場所303

This session has been closed

Can "Design-Driven Management" Change Japanese Companies?

Japan is the most advanced country in terms of industrial technology, but it has been facing fierce competition in recent years. Under such circumstances, “Design” is receiving attention as a keyword which enhances Japan's industrial competitiveness. As described in "Design-Driven Management" that was reported on May, 2018 by the Ministry of Economy, Trade and Industry and Japan Patent Office, design is expected as an important resource to improve corporate value and as a driving force for innovation.
Why does “Design” get attention now? The question will be posed in this session.

    • Speaker

      Deputy Director, Ministry of Economy, Trade and Industry
      Design Policy Office, Cool Japan Policy Division

      Mr. Takuya Kikuchi

  • Business Design: Using “Power of Art” for Creating Innovation
    We have worked to improve our brand value by designing the brand itself, that is, practicing design thinking and designing from “how to design.” Under the long-term vision of “ART for Human Possibilities”, we advocate Autonomous Branding TM and challenge ourselves to new development processes and various design activities. Nagaya talks about how design works as Yamaha’s driving force.
    • Speaker

      Yamaha Motor Co., Ltd.
      Executive Officer. Chief General Manager, Design Center.

      Mr. Akihiro Nagaya

    • Speaker

      MTDO inc.
      art director / designer

      Mr. Manabu Tago