In recent years, "design" has been attracting attention as an important management resource that promotes branding and innovation and enhances corporate value. Furthermore, the Ministry of Economy, Trade and Industry and the Japan Patent Office have published the "Design-Driven Management Declaration" (2018), and the country is also looking forward to the power of design. Under these circumstances, the number of companies which are starting to take on challenges in order to incorporate design into management to solve business problems and create innovation is increasing.
This session will provide an opportunity to think about a new business mindset by unraveling what "Design-Driven Management" is and explaining the role and importance of design in management with examples of corporate efforts.