Global Media Business & Technology Drivers of Change

The rise in content investment and digital platforms is transforming the global media industry. Media companies continue search for scale and speed to attract eyeballs to their services and survive in an increasingly competitive marketplace. This is leading to a rapid transformation of demand for media technology toward flexible business models. Powered by IABM’s data-driven insights on the business of media technology, this session will explore how changing media business dynamics, including increased competition, investment and need for speed, are influencing technology adoption, from the adoption of cloud and AI/ML workflows to the deployment of IP and UHD infrastructure.

Lorenzo Zanni

Head of Insight & Analysis
IABM